Google Screened Business

Maximizing Your ROI: The Benefits of Being a Google Screened Business

Google Screened Business

Google Screened Business

In today’s digital age, establishing a strong online presence is crucial for any business to thrive. With millions of potential customers browsing the internet every day, it’s essential to make sure your website is visible and trustworthy. This is where Google Screened comes in – a program designed to help businesses stand out and earn the trust of potential customers. By becoming a Google Screened business, you’ll be able to display a badge on your website, letting customers know that you’re a reputable and trustworthy business. And the best part? Google Screened businesses enjoy a higher return on investment (ROI) than non-screened businesses. In this article, we’ll explore the many benefits of being a Google Screened business, and how it can help you maximize your ROI. So, if you’re a business owner looking to take your online presence to the next level, read on!

google screened business

Understanding Google Screened

Google Screened is a program that was launched in 2019 and is designed to help local professional services businesses stand out in Google search results. It was created to help businesses establish credibility with potential customers by undergoing a thorough screening process that includes a background check, license verification, and insurance validation. Businesses that pass the screening process are awarded a Google Screened badge that they can display on their website and in Google search results.

The Google Screened badge is similar to the Google Guarantee badge, but it’s only available to certain professional services businesses, such as lawyers, financial planners, real estate agents, and tax specialists. The Google Screened badge is designed to help businesses stand out from their competitors by demonstrating their trustworthiness and expertise.

By displaying the Google Screened badge, businesses can show potential customers that they have undergone a rigorous screening process and are committed to providing high-quality services. This can help build trust and credibility with potential customers, which can lead to more business and a higher ROI.

The Benefits of Being a Google-Screened Business

There are many benefits to being a Google Screened business. Here are just a few:

Increased Visibility

One of the biggest benefits of being a Google Screened business is increased visibility in Google search results. When potential customers search for local professional services businesses, they are more likely to see businesses that have been screened by Google. This can help increase the visibility of your business and make it easier for potential customers to find you.

Increased Trust and Credibility

Another benefit of being a Google Screened business is increased trust and credibility with potential customers. By undergoing a thorough screening process and displaying the Google Screened badge, you can demonstrate to potential customers that you are a trustworthy and reputable business. This can help build trust and credibility, which can lead to more business and a higher ROI.

Higher Conversion Rates

Studies have shown that businesses with the Google Screened badge have higher conversion rates than businesses without the badge. This is because the badge helps build trust and credibility with potential customers, which can lead to more conversions. By becoming a Google Screened business, you can increase your conversion rates and maximize your ROI.

How to Become a Google-Screened Business

If you’re interested in becoming a Google Screened business, the first step is to make sure that your business is eligible. Currently, Google Screened is only available to certain professional services businesses, such as lawyers, financial planners, real estate agents, and tax specialists. If your business falls into one of these categories, you can start the screening process by following these steps:

1. Sign up for Google Local Services Ads

2. Complete the screening process, which includes a background check, license verification, and insurance validation.

3. Once you pass the screening process, you’ll be awarded a Google Screened badge that you can display on your website and in Google search results.

Tips for Maximizing Your ROI as a Google Screened Business

Now that you know the benefits of being a Google Screened business and how to become one, it’s time to focus on maximizing your ROI. Here are some tips to help you get the most out of your Google Screened badge:

  • Optimize Your Google My Business Listing

Make sure your Google My Business listing is up to date and optimized for your target audience. This includes adding your business hours, phone number, website, and photos. You should also encourage customers to leave reviews on your Google My Business listing, as this can help improve your visibility and credibility.

  • Focus on Local SEO

Local SEO is crucial for businesses that want to maximize their ROI. Make sure your website is optimized for local keywords and phrases, such as “lawyer in [city name]” or “real estate agent near me.” This will help improve your visibility in local search results and increase the likelihood of potential customers finding your business.

  • Offer Exceptional Customer Service

Offering exceptional customer service is key to maximizing your ROI as a Google Screened business.

By providing high-quality services and going above and beyond for your customers, you can build trust and credibility, which can lead to more business and a higher ROI.

Case Studies of Successful Google Screened Businesses

There are many businesses that have seen success after becoming Google Screened. Here are a few case studies:

  • The Law Offices of Kevin Trombold

The Law Offices of Kevin Trombold is a criminal defense law firm in Seattle, Washington. After becoming Google Screened, they saw a 70% increase in leads and a 50% increase in overall revenue.

  • Shane Co.

Shane Co. is a jewelry retailer with locations across the United States. After becoming Google Screened, they saw a 20% increase in clicks and a 30% increase in leads.

  • The Keri Shull Team

The Keri Shull Team is a real estate agency in Arlington, Virginia. After becoming Google Screened, they saw a 30% increase in leads and a 20% increase in overall revenue.

Common Misconceptions about Google Screened

There are some common misconceptions about Google Screened that are worth addressing. Here are a few:

Google Screened is Expensive

While there is a cost associated with the screening process, it’s not prohibitively expensive. The cost varies depending on the industry and location, but it’s generally in the range of a few hundred dollars per year.

Google Screened is Only for Large Businesses

Google Screened is available to businesses of all sizes. In fact, smaller businesses may benefit even more from becoming Google Screened, as it can help level the playing field with larger competitors.

Google Screened is Only for Certain Industries

While Google Screened is currently only available to certain professional services businesses, it’s likely that it will expand to other industries in the future.

Frequently Asked Questions about Google Screened

Here are some frequently asked questions about Google Screened:

What is the difference between Google Screened and Google Guaranteed?

Google Screened is designed for local professional services businesses, such as lawyers, financial planners, real estate agents, and tax specialists. Google Guaranteed is designed for home services businesses, such as plumbers, electricians, and HVAC technicians.

How long does the screening process take?

The screening process typically takes a few weeks to complete.

What happens if I fail the screening process?

If you fail the screening process, you’ll have the opportunity to address any issues and try again.

Comparing Google Screened with Other Online Advertising Options

Google Screened is just one of many online advertising options available to businesses. Here are a few other options to consider:

Google Ads

Google Ads is a pay-per-click advertising platform that allows businesses to display ads in Google search results. This can be an effective way to drive traffic to your website and increase conversions.

Social Media Advertising

Social media advertising allows businesses to display ads on social media platforms, such as Facebook, Instagram, and Twitter. This can be an effective way to reach a specific target audience and increase brand awareness.

Email Marketing

Email marketing involves sending promotional emails to a list of subscribers. This can be an effective way to nurture leads and increase conversions.

Working with a Google Screened Partner

If you’re interested in becoming a Google Screened business but don’t know where to start, consider working with a Google Screened partner. A partner can help guide you through the screening process and provide ongoing support to help you maximize your ROI.

Conclusion

In conclusion, becoming a Google Screened business can be an effective way to maximize your ROI. By displaying the Google Screened badge, you can increase your visibility, build trust and credibility, and improve your conversion rates. If you’re a local professional services business looking to take your online presence to the next level, consider becoming a Google Screened business.